Tiger Woods, Rory McIlroy, and former golf television producer Mike McCarley co-founded TMRW Sports, a sports and entertainment company. On Wednesday, the company announced that it had added recording artists Justin Bieber, DJ Khaled, Macklemore, Jake Owen, and Darius Rucker to its investment group. The singers were picked for the lineup, according to a release, because they all love golf and wаnted to use their influence to raise awareness of the game.

In a statement from TMRW Sports, McCarley claims that “golf is thriving from a surge in cultural relevance that spans generations and demographic groups.” “Even though these performers come from different backgrounds and belong to different fan bases, they all genuinely enjoy golf and can introduce the game to new audiences in their own special ways.

“Their inclusion completes the TMRW Sports investor group’s reach and collective expertise in finance, sports business, technology, and media,” he said. “We value their support, and the one billiоn social media followers they have combined will help TMRW Sports’ upcoming initiatives that combine sports and technology even more.”

TMRW Sports described the most recent acquisitions as “cultural icons from music,” announcing that the number of followers in their investor group has surpassed one billiоn. The five musicians join an investor group that already includes MLB player Mike Trout, former NBA champs Dwyane Wade and Shaquille O’Neal, and others.

The investor group has experience owning teams in all four major professional sports leagues in North America in addition to F1, professional tennis, professional golf, and other enterprises. 

The main attraction for golf fans of TMRW Sports is the TGL golf league, which is headed by Woods and McIlroy and set to start play in 2024. The game’s attraction is anticipated to be increased by TGL, which was revealed in August of last year, by providing a revised strategy in 2022 in addition to the introduction of LIV Golf and other noteworthy enhancements to the golf course. In fifteen regular-season matches, six three-man PGA Tour teams will square off on virtual courses inside custom-built stadiums in TGL.

In addition to McIlroy and Woods, other players expected to compete in the league include Adam Scott, Justin Thomas, Justin Rose, Collin Morikawa, and Woods, all of whom are players on the PGA Tour. The TGL schedule will be in addition to the Monday night primetime PGA Tour schedule.