She works for the family enterprise.
Jasmine is employed at Nike’s Jordan Brand, where she represents players from the WNBA, the Dallas Mavericks, and the Charlotte Hornets, in addition to a few players from the Washington Wizards, WNBA, and the franchise her father owns, the Charlotte Hornets. Coordinating all photo shoots and media appearances, she is responsible for ensuring that her athletes have footwear, apparel, and equipment for the season. On average, she makes a quarterly visit to Portland, Oregon, where her elder brother Jeffrey is employed at the Jordan Brand headquarters in the field of digital marketing. Additionally, Jasmine designs footwear and apparel for the Jordan Heiress Collection, the women’s division of the brand. “I look forward to coming to work each day,” she declares. “That connection with athletes and that ingenuity with fashion—it’s the epitome of perfection in a burrito.”
She makes space in the huddle for women.
She states, “I’ve always wanted Jordan Brand to have an understanding of women, because not only men wear our sneakers or play basketball.” Her father received sketches of jumpsuits, rompers, and sweaters that she had sent him when she was ten years old. From those sketches, the apparel team would produce one or two prototype garments to return to Jasmine. Her self-identification is “original test subject.” Presently, she collaborates with the women’s apparel squad and represents the three female athletes signed to Jordan Brand, WNBA stars Asia Durr, Kia Nurse, and Maya Moore. “At least ten to twelve female athletes are under my contract,” she declares. “For as long as I’m associated with the brand and bear the Jordan name, I will make every effort to recruit more female athletes and demonstrate the same respect for our female members as we do for our male counterparts.”
The Last Dance altered her perception of the notoriety of her father.
The 10-part ESPN documentary series details the lesser-known aspects of the 1990s Chicago Bulls dynasty. Jasmine, who was a toddler at the time, witnessed an unknown aspect of her father each week when she tuned in. “We already have a family group text; on Sunday evenings, it would explode. I asked my father, “Did you really feel compelled to strike Steve Kerr?” “My father is so kind, considerate, and lovable; therefore, it was a little unnerving to see that light switch turn on,” she laughs. “Are you, for example, this person on the court? I did say things like, “Dad, you could have eased up,” and “I’m going to need more information on this.”
Jordan was a remarkably ordinary child.
Jasmine attended public school in Bannockburn, Illinois, and claims that some of her kindergarten classmates remain close acquaintances. “Those sit-downs at school were necessary for my parents to say, ‘This is who we are; let’s avoid making it awkward.'” Therefore, I received no special treatment,” she explains. She acknowledges that it initially eluded her as to why her father is of such significance. At the age of ten or eleven, I was compelled to investigate him via Google. “With a chuckle, she says, “I needed to comprehend why everyone kept saying my father was so awesome.” “I believe my father never regarded himself as the greatest of all time; that title was bestowed upon him.”
Her mother is also a celebrity.
Having recently separated from her father, Juanita Vanoy, the mother of Jasmine, abstained from attending The Last Dance. However, while Jasmine’s father was away winning championships, she is credited with fostering in her and her two older siblings, Marcus and Jeffrey, a sense of normalcy and humility. “There was a time when I was undecided about attending college, but my mother emphasized the criticality of obtaining that degree,” she explains. “She stated, ‘You work ten times harder as a woman, and twenty times harder as a black woman.'” “I desired to further my family’s heritage; however, I had to ensure that I did so in a legitimate manner and not simply by riding the family name.”
Competitivity is a family trait…
“It is evident that he instills in me a dislike for defeat,” Jasmine declares. The Jordans enjoy epic game evenings during which Jenga and UNO are played. “However, our competitive juices have the potential to drive all individuals away.” There are times when my siblings and I go weeks without communicating. Additionally, she is an avid viewer of competitive reality television and aspires to compete on American Ninja Warrior or Floor Is Lava. “I must scratch a skin itch,” she declares.
However, basketball was never her natural talent.
Jasmine followed the WNBA careers of Lisa Leslie and Sheryl Swoopes as a child and participated in basketball until middle school. As she had consistently been the tallest student in her class, numerous individuals presumed she would excel at the sport. However, she chuckles and declares that her 6-foot-1 height is “wasted.” “I have always been a fan of the game, but I have always loved it more,” she explains. “Competitive dancing was my true passion.”
Her Airness was raised as a grandfather by her.
Jasmine is betrothed to Rakeem Christmas, an acquaintance she made during her time at Syracuse University prior to his 2015–2017 tenure with the Indiana Pacers. They welcomed their son, Rakeem (“Little ‘Keem”), MJ’s first grandchild, in May 2019. She states, “As soon as (Dad) saw him, he was absurd putty.” “They are going to become the closest of friends. They engage in daily FaceTime. He addressee as “Grandpop.”
She maintains communication with the Hornets athletes outside of practice.
As the Hornets remained outside the NBA bubble (the quarantined facilities in Disney World where 22 NBA teams resided and played games in isolation) during the NBA’s suspension of play, Jasmine frequently checked in with “her guys.” “Musician Dwayne Bacon is all in for the moment; he has a passion for composing and rapping.” She states, “Cody Zeller is transforming into Bob the Builder.” “Although they are occupied, they are eager to return to the game.” She asserts that she is in favor of the Hornets and other teams outside the first barrier resuming play on the court, provided that appropriate safety protocols are implemented.
She accompanied her father as he spoke out against prejudice. This year, Jasmine expressed her support for her father’s uncharacteristic stance against systemic prejudice. Following the May murder of George Floyd, Michael Jordan expressed, in part, the following: “I perceive and experience the anguish, indignation, and discontent of all individuals involved. I support those who are denouncing the pervasive bigotry and violence that our nation inflicts upon people of color. We are done with this.” He declared that he and Jordan Brand would contribute $100 million to organizations dedicated to racial equality over the next decade. “I was proud when my father spoke out on the matter,” Jasmine explains. “He is extremely private, but there are times when speaking out is necessary or necessary, and the present moment is such an occasion.”
She resides in Charlotte.
Although Jasmine initially resided in Chicago, she has since matured and fortified her connections to North Carolina. “My family was established and nurtured there.” Despite having played for Chicago, my father remains steadfast in his origins. He reminds you of that by virtue of his North Carolina origin, she continues. “I got engaged and gave birth to my son here.” I value my time here tremendously, and I am eager to contribute to the community that has backed us since our inception. “I wish to assure Charlotte of my identity as Jasmine, a modest person who is also a member of an extraordinary family.”